3. View “voluntary benefits” as “enhanced benefits”
Benefits outside of traditional, core offerings are gaining momentum among employees. As workers’ wellbeing priorities continue to expand beyond the traditional boundaries of physical wellbeing, so too have the benefits that employers are offering their people. Although these benefits outside of the traditional core offering are often referred to across the industry as “voluntary benefits,” they are an integral part of developing a holistic benefits plan that supports workers’ evolving needs.
To positively communicate the value-add to a client’s basic benefits, frame these benefits as “enhanced benefits.” It’s possible to further break down these enhanced benefits into two types: “core” enhanced benefits (dental, vision, accident, critical illness) and “supplemental” enhanced benefits (telemedicine, ID theft protection, student loan repayment, pet insurance). A unique set of benefits will empower employers to become more competitive in talent acquisition and keep employees happy.