Enabling capabilities and technologies

Hyper-personalization
for employee benefits

Learn how we are elevating benefits experiences and accelerating outcomes

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With Alight's hyper-personalization for employee benefits, employees no longer need to reconcile benefits information from disparate sources. Instead, they receive omni-channel messages built on their unique data set that continuously adapt based on their actions or inaction. Driven by data and AI, these messages enable employees to make smarter decisions concerning their health, wealth and career.

Alight’s hyper-personalization
solution in action

Turning data into personalized benefits experiences

Through one common platform, data, analytics and AI surface the right messages at the right time—providing actionable information to optimize the benefits experience and leading to smarter decision-making. Through an adaptive content ecosystem based on individual data sets and AI, we drive key behaviors and outcomes of employees. Hyper-personalization is designed to improve wellbeing, drive engagement and manage healthcare costs.

Patrica

  • Recently scheduled a MRI
  • Low balance in her HSA
  • Recent pay raise of 4%

Goal: Smarter health and wellbeing decisions

To help navigate musculoskeletal issue

  1. Targeted email
  2. UPoint® banner and promo
  3. Mobile push notification

To drive usage of financial wellbeing tools after her raise

  1. Targeted email
  2. UPoint banner and promo

Navneet

  • Divorced in the last 45 days
  • Two 401 (k) loans in the last year
  • Worked 60 hours a week for the past 8 weeks

Goal: Mental health support

To address mental health

  1. Targeted email
  2. UPoint promos
  3. Chat option to connect directly with his Benefits Pro

To optimize his financial wellbeing after taking two loans

  1. UPoint banner and promos
  2. Mobile push notification

To remind him about PTO availability

  1. UPoint promo
  2. Mobile push notification

Looking to elevate your healthcare navigation experience and accelerate utilization up to 100% and higher?

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Want to learn more about hyper-personalization?

At Alight, we are reimagining how people and organizations thrive.

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