Information sharing and education have always been important elements of HR communication. But we can’t stop there if we’re going to shift perception and drive behavior. That’s where HR marketing strategies come in. We can help you think creatively about your employment brand, your employee value proposition, and your total rewards philosophy so you have a compelling story to tell—and promote—about your organization’s HR experience.
EVP Creation & Branding
Just as your advertising and PR efforts help your organization manage its external brand, a compelling Employee Value Proposition (EVP) can help you define your internal brand and align all your people programs and communications with that brand. It also gives you an advantage in attracting, retaining and engaging employees.
Our approach to creating an employment brand is something you won’t find anywhere else. We don’t stop with tag lines and flashy creative. We’ll help you reshape the employee experience for current and future leaders and employees. We partner with our clients to consider multiple factors as we create an authentic, compelling and differentiating EVP.
We began our EVP consulting in 1999 with Nike and Southwest Airlines. Since then, our team has supported EVP, engagement and branding efforts for a variety of global organizations across all industries and sizes. We’ve worked with companies like HP, Nasdaq, Pepsico, Starbucks, Tim Hortons, The World Bank and Bombardier.
Total Rewards & Total Wellbeing
While we see many organizations struggle with efforts to effectively communicate their total rewards, this is something we do every single day. We’d love to help you articulate your Total Rewards story, so you can better package and promote the many ways your organization helps people achieve what matters to them. We collaborate with our clients’ HR teams to create a total rewards marketing strategy that tells your story, promotes value, and inspires action. And, we’re able to connect that total rewards story to wellbeing—with a focus on physical, emotional, financial and social wellbeing to help you drive a culture of wellness from the top down, and bottom up.