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Research & Insights
Getting your people to pay attention during annual enrollment

Getting your people to pay attention during annual enrollment

A pop-up poll during our recent webinar showed that your biggest challenge to delivering a successful annual enrollment is that your people aren’t paying attention.

What is your biggest challenge to delivering a successful annual enrollment this year?
Not enough time or resources to implement what I want 8%
Competing priorities in the business 8%
Our people aren't paying attention. 40%
Helping our people balance health and weath decisions 24%
Creating a seamless experience 20%
What is your biggest challenge to delivering a successful annual enrollment this year?
Not enough time or resources to implement what I want
8%
Competing priorities in the business
8%
Our people aren't paying attention.
40%
Helping our people balance health and weath decisions
24%
Creating a seamless experience
20%

This stat is not a surprise. On average 45% of your people do nothing during annual enrollment; they do no research and simply assume the benefits from the previous year will carry over.  Even those that do spend time on annual enrollment, spend less than 15 minutes on enrollment decisions.  What can you do to break through the noise and get your people to pay attention at this critical time of year? Our on-demand webinar provides just the tips you need.
 

  • Get personal
    To drive active enrollment, understand the different types of enrollers in your organization—‘do nothing’, ‘quick-pickers’ and ‘researchers’—and provide them with personal messages that inspire action.

  • Earn their attention
    Identify your enrollment goals and create messages that drive behaviors to achieve these goals.  Listen for examples of how you can encourage increasing HSA contributions, increasing 401K contributions and researching when their plan is not available in the new year.

  • Educate them
    Communication can’t stop once enrollment is done. To get people to successfully use their benefits in the new year, continue to educate them throughout the year.  One example is to educate your people on urgent care and decrease ER usage.

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Health Open Enrollment Human Resources Benefits Administration
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