Create a compelling, authentic employee value proposition

You can gain an advantage by delivering a compelling and differentiating employment value proposition (EVP) to your workforce.

That’s where Alight comes in. Our Consumer Experience consulting business has helped clients of all sizes and in all industries create EVPs that inspire hearts and minds, and drive critical behaviors that move businesses forward.

Build a lasting connection with critical talent with your EVP

Every organization has an employment promise, whether or not it is articulated, expressed or managed. The EVP is the core of the employment experience: Why work “here” versus other choices? The EVP defines the “deal” between employees and the business. As with any deal, there are two sides to an EVP—what the business needs from employees (“the give”) and what employees need from the business (“the get”).

EVP—define it, create it, and bring it to life 

• ​Articulate the desired compelling, differentiating and authentic employment value proposition;
• Clarify the employment deal;
• Attract and retain the right talent;
• Build and consistently deliver an effective employment brand;
• Realign an existing employment brand; and
• Reshape employee communication and recruiting strategies.

Our simple three-step EVP process focuses on what will make an organization the right “fit” for the right talent.
 

1. Discover. Identify the essence of the desired EVP— the relationship that’s good for the business and good for current and potential employees. Leverage primary and secondary data to define the deal that motivates the right behaviors across key stages of the business and employee life cycles. Our research in the “Define It” stage can include our Engagement Study and Employer Attractiveness Survey™, as well as other surveys, focus groups, workshops and executive interviews.

    

2. Create. Develop the desired experience that reinforces the EVP. This can include creating and testing key messages, an employment brand, programs and other touch points that influence how the right talent thinks, feels and behaves.

    

3. Embed. Build the integrated roadmap to launch, embed and sustain the EVP. Prioritize, leverage and align key impact points across the employment life cycle—consistently and over time—to drive change. Establish the guidelines for aligning total rewards and talent management strategies, as well as the governance for sustainability.