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As employers begin preparing for open enrollment during COVID-19, many organizations are facing the unprecedented challenge of how to educate and engage employees with their benefits options from afar. While communication has always been an important component of a successful open enrollment, the ability to effectively communicate with your people this year will be more important – and challenging – than ever.
Here are five communication tips every organization should consider as they build out their 2021 open enrollment strategy in the midst of COVID-19.
During times of uncertainty, it’s not uncommon for organizations to turn to a strategy that has served them well in the past. But don’t underestimate the new logistical challenges that may impact activities that were once turnkey. As you begin to map out your annual enrollment communications, take the time to think through every step in the development and delivery process to anticipate the challenges that may arise, including: